Big Jims Pizza Co

La Bella Pizza opened its first location at the current Olsen location on May 3, 2003. As word spread about the new pizza restaurant in town, the business started to improve. Before too long a buzz was quickly traveling between folks around Amarillo. As more people tried the new local food, it became the busiest restaurant in town. The business has seen its ups and downs over the years, as it was sold to and run by several different owners.